Tropical Fish Company
Multi-location aquarium retailer with a high-volume product catalog — freshwater, saltwater, plants, and coral across Charlotte-area storefronts.
The challenge
The existing store experience couldn't keep pace with inventory turnover across two locations. Product discovery was cluttered, mobile conversion lagged, and the team needed a platform they could update without filing a developer ticket for every seasonal collection.
What we built
We rebuilt the commerce experience around clear category architecture — freshwater, saltwater, inverts, and coral — with location-aware inventory messaging and a mobile-first checkout flow. The CMS layer lets their team spin up collections and promotions in minutes.
Outcomes
- Streamlined catalog navigation across 4 major product verticals
- Mobile-optimized shopping flow for on-the-go hobbyists
- Self-serve content updates without developer dependency
- Integrated location and hours for the Cornelius storefront
“Our inventory moves fast and our old site couldn't keep up. 704 rebuilt the catalog so customers actually find what they need — and our team updates collections without calling a developer every time.”