Roofing & construction websites
Websites for roofing contractors and builders that look like the work you do in the field.
We design, host, and manage sites for general contractors, roofing companies, and the firms that support them through insurance claims. Portfolio-forward, fast on a phone in a driveway, and easy to keep current when the next project wraps.
The problem
Why most contractor sites lose the job before the first call.
The portfolio undersells the work
Owners, architects, and homeowners judge you on your past projects. A template gallery of compressed photos makes a custom-home builder look like a handyman.
Too many audiences, one muddled message
Homeowners, property managers, insurance adjusters, and commercial clients all land on the same page. If none of them can find their path in a few seconds, they call the next contractor.
Updating it means calling someone
New projects, storm-season offers, and service areas change every month. If every update is a ticket to a developer who built it three years ago, the site goes stale.
What we build
What we build for contractors.
Project-forward portfolios
Galleries organized by project type and scale, with fast-loading images on performance-tuned hosting so a 40-photo custom home doesn't crawl on a phone.
Audience paths that sort visitors fast
Clear entry points for homeowners, commercial owners, and insurance or claims audiences, so each one sees the services, proof, and next step meant for them.
Service-area pages that rank
Pages for the towns and counties you actually work in, with local schema and real project examples, so you show up when someone searches roofer or contractor plus their city.
Lead paths built for the field
Click-to-call and short estimate forms on every page, sized for thumbs. Leads land in your inbox with the details you need to quote.
Claims and insurance content
For roofing and restoration firms that work insurance claims: plain-language process pages, supplement and adjuster explanations, and intake forms that capture the claim details up front.
Updates without the wait
Pin a note on the page with 704 Web Canvas and we ship the change. New projects, crew photos, and seasonal offers go live without a back-and-forth email chain.
Proof
Recent roofing & construction work.
Fosselman Construction
fosselmanconstruction.com
Charlotte general contractor for custom homes, multi-family, and commercial fit-outs — a portfolio-forward site with transparent process positioning.
- Construction
- Portfolio
- Credibility
Roof Top
rooftopsupplements.com
Three sister companies under one Roof Top brand — supplements, consulting, and public adjusting — built for roofing contractors and policyholders navigating insurance claims.
- Multi-Site
- Insurance Claims
- B2B & B2C
“I'm not a web person — I'm a builder. 704 made the process straightforward, showed up with a clear plan, and the site actually looks like the work we do in the field. They still handle every update we need.”
“We run three branches under Roof Top — supplements, consulting, and public adjusting. Each site speaks to a different audience, but 704 keeps the brand cohesive. One team handles all of it — no re-explaining our business every time we need a change.”
FAQ
Common questions.
Do you work with roofing and construction companies outside North Carolina?
Yes. We're based in Charlotte, NC, and work with contractors anywhere in the U.S. Discovery, reviews, and updates all happen remotely, and 704 Web Canvas lets you mark up changes right on the page.
Can you build separate sites for different parts of our business?
Yes. For Roof Top we built three sites (supplements, contractor consulting, and public adjusting) on one shared design system, so each speaks to its own buyer while the brand stays consistent.
Will the site help us show up in local searches for our service area?
Every contractor site we build includes technical SEO foundations: fast pages, local business schema, and service-area pages for the markets you name. Rankings also depend on your Google Business Profile and reviews, and we'll tell you exactly what to do there.
We already have a site. Do we have to start over?
No. We can take over your existing site, fix what's hurting it, and manage it from there, or plan a redesign if the platform is holding you back. You get an honest read on which makes sense.
Get in touch
Tell us about your contracting business.
What you build, where you work, and what your current site gets wrong. We respond within one business day with an honest read on fit and scope.
Step 01
What is the priority?
Pick the path that matches your situation. We will tailor the next questions and prioritize your inquiry accordingly.