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SolutionWorks Website Redesign & SEO (Search Engine Optimization)

Proposal presented by: 704 Web Services

704 Web Services About

We help businesses generate sales through their websites. If you don’t have a website, we can build that too. 704 Web Services is a US-based digital marketing company specializing in SEO, PPC, Social Media,and website design. We offer great depth of skill backed by exceptional customer support, ensuring that our clients receive the best that the Internet has to offer. We also move quickly, with measurable results seen within the first month of service. We can focus in on a single service, or build an omni-channel approach using multiple marketing channels, depending on what’s right for you company. We understand that digital marketing is not about clicks or impressions – it is about conversions and sales. Put our talents to work for you, and experience the difference 704 Web Services can make for your business.

Fueled by real-time demand, the search engines deliver quality prospects to websites, at their moment of interest. 704 Web Services has refined the art and science of SEO (Search Engine Optimization), helping to direct interested consumers to our client websites. 704 Web Services offers a comprehensive SEO program that accommodates all elements that impact search engine ranking, bundled in a tactful, ethical and effective program that produces results. At 704 Web Services, we are digital marketing experts and SEO is a key service we offer to help increase the visibility or our clients online.

SEO Assessment and Feasibility for

An SEO assessment was performed on the website to identify SEO weaknesses and the feasibility of launching an SEO campaign. General on-site optimization issues have been outlined in detail below. We also detected website infrastructure issues related to: devalued content, low quality inbound links, which is a significant concern because it can impact search-based rankings significantly and can be difficult to correct.

1) TITLE Tags

Each web page can have a unique page <title> tag which tells search engines what the page is about. The page title is one of the most important SEO elements, and the home page is the most important page of any website, including Web Page Title Tags are Too Short: Page title tags should be used to their full capacity. When page title tags are too short, keyword targeting opportunities are lost by not taking full advantage of the tag to maximize keyword targeting opportunities. Google allows page title tags to be up to 68 characters in length. For, we found that the home page title tag and some interior web page tags were far less than 68 characters in length, missing keyword targeting opportunities. Web Page Title Tag Keyword Quality: The incorporation of quality keywords that appeal to a large audience is critical to maximize both traffic volumes to and sales conversion rates from that traffic. We found that the selection of keywords currently being targeted within the title tags of the home page and some interior web pages could be significantly improved, allowing for increased opportunity to generate activity through the website. Home and Interior Page Title Tag Keywords are Non-Ideal: Relevant target keywords have been selected for the home page and some interior page title tags, however, better target keywords exist which are either more relevant, or equally relevant, but are more popular. SEO potential could be improved by adjusting the target keyword selection. Web Page Title Tag has Weak Local Optimization: The website serves a local community like a city or a state, however, these local references are not incorporated within the page title tags of the home page and some interior web pages. Local citations on should be treated like keywords, reinforcing information to the search engines about where the products or services are being offered. Web Page Title Tag has Company Name Only: The page title tags on the home page and some interior pages on contain only the name of the company. While it is good to include the company name within the page title tag, other descriptive phrases including target keywords should also be added. Web Page Title Tag Keyword Positioning: Research has shown that the position of a primary target keyword within a page title tag impacts how influential that keyword is for search engine rankings. Currently for the page title tags of the home page and some interior web pages of, targeted search phrases are not at the beginning, leading to diminished search engine ranking opportunities for those search phrases.

2) META Description Tags

Like page title tags, META Description tags are also seen within search engine results listings. META Description tags provide details about the purpose of each page and when crafted professionally can influence click-through rates from the search engines to a web page. Web Page META Description Missing: The META Description tag for the home page and some interior web pages of are missing, which forces Google to craft descriptions of its own. This leads to the strong possibility of delivering non-influential content to sales prospects and consequently lowered click-through rates. Lower click-through rates will result in lower traffic volumes to and diminished search engine rankings. Rankings are lowered because Google wishes to serve search results for the most desirable websites as indicated by stronger click-through rates.

3) Content Optimization

In order for Google to identify the important keywords phrases of a website, keyword targeting must be consistent between the page title, META description and the bulk content of each web page. There must also be enough content on each web page to effectively communicate to Google about the purpose of the page. Web pages cannot rank well for search phrases that do not exist throughout key areas of each web page. Web Page has Too Little Content: The home page and some interior pages of have too little content. Google does not receive enough direction from the web page to describe what the web page is about or to implement target keywords which could significantly improve the opportunity to capture competitive search engine rankings. It is difficult for any web page to capture search engine rankings for search phrases that do not exist on page. Website Loads Slow: The overall user experience on a website is a major ranking factor with Google, which includes the page load speed. If Google perceives that a web page loads slow enough that it can impact a user's experience negatively, Google will penalize the website or web page. Unfortunately, the website is being flagged by Google as having a slow load time. We strongly recommend looking at options to speed up your website, which can include image optimization, code optimization, page caching or even changing web hosts. Web Page has Low Value Keywords: Popular and relevant target keywords do not exist within the bulk content of the home page and some interior web pages. It is difficult for a web page to capture competitive rankings for search phrases that do not exist within the bulk content of a web page. Meaningful keywords can be identified through keyword research and then worked into the content in a tactful manner. Web Page Keyword Density: Relevant and popular search phrases were found on the home page and interior web pages of However, the overall frequency of these target keywords, known as keyword density, is too thin. Target keywords should stand out with multiple references on each web page in a tactful, professional manner. Web Page Needs Local Optimization: The website serves a local audience, however, the integration of local phrases (city or state) on the home page and some internal web pages are not in proximity of target keywords. This makes it difficult for the search engines to associate strong keyword rankings for the communities that the website serves. Location phrases should be considered keywords and should also be in proximity to target keywords that represent the products and services that the website offers. Web Page External Content Duplication: Content found on the home page and some interior pages of appears to be duplicate vs. content on different websites. Google imposes strong penalties to web pages that have duplicate content that originally came from a different website. Any content that is not original will be ignored by Google and in excessive amounts could cause a website to be blocked by Google. Web Page Devalued Content: The home page and some interior web pages on contain content that may be devalued by Google, because it is not readily-accessible by website visitors. Devalued content includes content that requires a click to open-up a block of text (called an accordion) or content that fades-in or slides-in when scrolling-down. Because some content may be devalued by Google, there is less content available to Google to inform Google what the web page is about and to impact search engine rankings.

704 Web Services SEO Management Services

• We produce fast results with measurable improvements within the first month. • We provide ethical "white hat" SEO services, which are considered acceptable by all major search engines. • Averages between 1/3 and 1/10 the cost–per–click compared to Google Ads. • We must demonstrate ranking growth each month. • We provide an industry-leading SEO performance guarantee. • Our senior SEO engineers are some of the most experienced in the world. • We provide a complete solution addressing both on-site and off-site SEO. • We understand that your bottom-line is sales, not just clicks. We provide comprehensive SEO solutions designed to produce long–term growth. In addition to addressing the issues outlined above, we ensure search engine ranking growth each and every month. We have a dedicated SEO team which includes some of the most experienced professionals in the industry. Outlined below are specific tasks that we address for the SEO campaigns that we manage.

Core SEO Task Summary

• KEYWORD RESEARCH– Identify high-demand search phrases likely to generate sales. • INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)– Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages. • INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)– Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages. • TECHNICAL SEO EVALUATION– Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign. • TECHNICAL SITE DESIGN EVALUATION– Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign. • WEBSITE PERFORMANCE RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics or issues that could improve website performance. • WEBSITE ARCHIVE– Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign. • WEBSITE CONTENT & LAYOUT RECOMMENDATIONS– Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made. • BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like and Merchant Circle. Entire network expands to 200+ business listing sites. • ONLINE YELLOW PAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites like • GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services. • VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices. • LOCAL SEO– Creation and/or optimization of up to two Google My Business listings. • SCHEMA MARKUP– For compatible CMS', the addition of structured data markup in Google-recommended JSON-LD format. • SEARCH ENGINE SUBMISSIONS– Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines. • ADAPTATION TO SEARCH ENGINE RANKING UPDATES– Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes. • ONGOING SEO SERVICES– Ongoing SEO tasks to ensure long–term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc. • XML SITEMAPS– Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines. • BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google's Disavow Links tool to reduce their negative impact on search rankings. • GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance. • GOOGLE SEARCH CONSOLE ACCOUNT CREATION– Creation and installation of a Google Search Console account for Google. Google Search Console provides direct feedback from Google covering performance metrics about your website. This information is used to identify problems with the website, the campaign and to provide direction for future SEO work. • MONTHLY RANKING REPORTS & UPDATES– Campaign progress updates and a keyword ranking report showing rankings for relevant keywords on Google. • DIGITAL MARKETING CONSULTING– With over 24 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not.


Our monthly SEO service guarantee covers all areas of search engine growth. 1. We will capture a minimum of 5 new keyword rankings from relevant search phrases that have generated search-results for your website. 2. While individual keyword rankings may increase or decrease, there will be a minimum net ranking gain of 25 positions for all active rankings.

Website Redesign

Our goal will be to redesign the Solution Works website so that it is more consumer friendly while increasing the SEO infrastructure. This will allow us to address all of the SEO weaknesses from the assessment above.

Your Investment

Website Redesign
SEO Campaign
$500.00 /month
2 Blog Posts a Month Posted to Website and Shared to 1 Social Media Location (Facebook, Instagram, LinkedIn, Twitter)
$300.00 /month

Total: $1550

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